On the Way to Zero Waste

The Way to Zero Waste

In 2018, Sunny Start-Up Marketing was one of the first 2 companies to become Zero Waste Certified by Zero Waste Canada, the Canadian national affiliate of the Zero Waste International Alliance, ZWIA. 

Zero Waste Certified

Ready to join in on the fun? Visit Zero Waste Canada or the Zero Waste International Alliance to learn more about the process of becoming a Zero Waste recognized business and join me on this wonderful journey.

What is Zero Waste?

Zero Waste is a goal that is ethical, economical, efficient and visionary, to guide people in changing their lifestyles and practices to emulate sustainable natural cycles, where all discarded materials are designed to become resources for others to use.

Zero Waste means designing and managing products and processes to systematically avoid and eliminate the volume and toxicity of waste and materials, conserve and recover all resources, and not burn or bury them.

Implementing Zero Waste will eliminate all discharges to land, water or air that are a threat to planetary, human, animal or plant health.

~ Definition by Zero Waste International Alliance (ZWIA)

Diverting from Landfills and Incinerators

Steps to Zero Waste

Following the Zero Waste Hierarchy, below are some of the ways Sunny Start-Up is moving towards Zero Waste:


    • When I take out food for lunch, I bring my own containers.
  • Coffee meetings only take place at coffee shops where reusable cups are being utilized to serve coffee and tea (no Starbucks or Tim Hortons!)


    • At my office, we do not use single-serve coffee makers.
    • At my office, we do not use paper plates, plastic cutlery, or other single-use items.
    • At my office, we don’t use cut flowers for decoration (only pot plants).
    • If artificial light is not needed, it won’t be switched on.
    • Water is not wasted.
  • To get to client meetings, I use public transit.


  • Items that are no longer needed (e.g. furniture, books, etc.), are donated to nonprofits and neighbourhood houses that support the homeless and low-income families.
  • My desk, chair, work-related hard-copy books, as well as other items are second-hand.


  • Whatever we can’t reuse, we recycle wherever possible, including but not limited to paper, plastics, bottles, and batteries.
  • We compost all food scraps, leaves from plants, etc.