You already know that a website is your gateway to a global audience and you might have already looked into the various options that exist.
Website Services
Which Platform to Choose?
While WordPress has the reputation to be difficult to manage, I disagree. It’s all a matter of perspective – and the right amount of training provided by a skilled expert. Some of my clients have been running their own WordPress sites successfully for many years after handoff.
Compare this to a custom coded site, which binds you to the developer, in some cases for as long as the site exists, and the cost of custom coded sites can sometimes rank in the tens of thousands, which is not the case for WordPress.
And there are other options… Squarespace is a neat platform for those who run a personal website, however, Squarespace is not very customizable (in terms of code access) and some templates can be a tracking nightmare for analytics experts. The same is true for WIX and a host of other platforms.
I would like to recognize the awesomeness of Connie Reichelsdorfer, today. I am a very creative person but I get overwhelmed at the moment I have I.T. questions.
In Québec, when someone dreams big we say they shovel clouds ("Des pelleteurs de nuages."). Well, let me tell you that it exists in this world people who think that, with a bit of help and the right tool, we might just be able to do something great with those clouds. 🙂
“Connie was an invaluable resource in our recent website launch. She has very strong technical skills, a wide range of knowledge, confidently takes action, and is a delight to work with. Connie is a valuable team member who leads with integrity and helped complete our project on time and on budget."
“I’ve worked with Connie on numerous projects, and recommend her to any organization looking to grow their online presence. Connie is a master at online advertising and she provides deep analytical insights into marketing and business strategy. On top of that, she is highly responsive and genuinely cares for each of her clients. Connie’s WordPress skills are also a huge asset. I’ve seen her increase website conversions and security for many organizations. Connie is a sharp, skilled marketer, and she works diligently to ensure her clients’ success. I highly recommend her to anyone looking for a valuable member of their marketing team!”
"Connie came to me at a time when I was immensely stuck. I had an idea of what my business was but I had no idea how to make it appealing to people. I was going to quit. She not only gave me direction, but she also didn’t stop until I had hope again. Everything my business is today is because of Connie. Every ecstatic customer is happy because of the brand Connie helped me build."
“Creating my website was an overwhelming task for me. Even with templates offered by many online platforms, I didn’t know how to start, what colours to choose, or how to achieve flow when creating content. Connie did all the heavy lifting for me, and in just a few hours, she created a beautiful and professional website. She provided the key questions to get me started, polished the content, styled all the pages, created additional webpages that will allow me to further customize the website as my business grows, set up a MailChimp account and brand-conform email templates, and even provided training (on WordPress, security, and editing procedures), so that I can take over. I can’t speak highly enough for what Connie did."
"Connie helped me create a meditation and wellness blog in French from start to finish; a blog which has the objective to be transformed into a website over time. She continues to help me with the evolution of my project. She motivates me and gives me advice and direction. Connie always responds fast and efficiently to all my questions and requests (no matter how basic or challenging they may be) with great advice. She is a professional who truly listens and quickly adapts to others’ needs and demands. She is efficient, fast, and competent and I strongly recommend her."
“Connie has been an absolute joy to work with! She was patient during my steep learning curve, and provided valuable insight in how best to optimize and grow our Facebook Ads and Adwords accounts. Having an outside perspective on our creative and strategy was invaluable, and I wouldn’t hesitate to recommend Connie to anyone!”
"Connie is without a doubt the consummate professional. She is clear, goal-focused and smart. Connie came on board to optimize the Google AdWords budget we received as a non-profit. Under her guidance the performance over 12 months was amazing! For instance, the amount of clicks we received on our ads increased by over 350 % and our click-through rate increased by 122 %. At the same time, our average cost per click went down by 10%. Well done Connie!"
"I must say that Connie has been a life saver and a pleasure to work with. If not for her, I would have thrown in the towel a while ago. And believe me when I say that I am not easily impressed but Connie has impressed me multiple times 😀 "
Services I Provide
The websites I build for customers are WordPress-based and I always assist with the selection of an appropriate, fast-loading, SEO-conform theme. Depending on the chosen template, some projects require a fair amount of coding to get it “just right” and I am seasoned in that task, so know that you’re in good hands. Once the site is completed, I will also train you on how to update your site on your own, although ongoing website maintenance can also be provided, if you prefer.
I work with a lot of startups and nonprofits who have never had a website and who are often nervous. If this is you, please know that this is 100% normal and I won’t look to you for micromanagement. In fact, I will take you by the hand (figuratively-speaking) and walk the path with you.
I will help you get your business online by
giving advice on hosting options and helping with the setup,
as the server your website is hosted on has an impact on search engine ranking.
helping you find a great WordPress template,
that meets your requirements and preferences (e.g. responsiveness, colour scheme, page load time, layout, customization options, language settings, etc.).
installing additional plugins,
to make up for shortcomings the template might have and customize your website to your utmost satisfaction.
building your WordPress website,
according to your specifications and requirements, and with the content you provide.
setting up various lead generation options,
such as newsletter sign-ups, contact forms, and other lead generation requirements you may have.
securing your website
to give it a fighting chance against nefarious individuals who have ill intensions. This is a service that most other web developers do not provide by default. I do.
securing your website
optimizing your website for search engines, such as Google and Bing. This is a service that most other web developers do not provide by default. I do.
I keep your website up-to-date (and fix cheap websites) by
securing your website,
to reduce vulnerabilities and make it harder for hackers to gain access.
editing your website,
such as adding new posts and pages, implementing changes, and keeping your content up-to-date.
toubleshooting analytics and tagging issues,
to make sure that your data collection is up to par, so you can make data-based business decisions.
optimizing your website content for search engines,
to make sure that you don’t fall behind on Google & Co.
optimizing your lead generation touchpoints,
such as newsletter sign-ups, contact forms, downloads, donation channels, etc.
I will help search engines find your site by
optimizing your website's meta tags,
so search engines can “read” all your content with ease.
optimizing your on-page content,
with carefully researched keywords, readability checks, keyword density checks, and more.
analyzing (and optimizing) your linking structure,
so search engines can more easily index your content.
analyzing index and follow instructions for robots,
to make sure you’re not accidentally keeping search engine crawlers out.
checking your reputation with search engines,
to catch and fix any issues that might impact your search engine visibility.
Learn how to
navigate the WordPress platform
so you feel comfortable creating new pages, hyperlinking content, uploading pictures and videos, and updating the template and plugins.
understand the terminology,
so you can make sense of what you are doing, seeing, and analyzing.
apply best practices,
about website content, linking structure, titles, meta tags, search engine optimization, and more.
Qualifications
Coding Skills
Security
Web Development Experience
In almost a decade, I’ve created dozens of WordPress websites and maintained dozens more, including hard-coded websites.
Search Engine Optimization
Search engine optimization is always at the center of the websites that I create.
Not only have I created websites that rank high in Google for keywords that are important to my clients, I have also optimized various websites and assisted with black-hat SEO clean-ups, and negative SEO clean-ups.
Website Security Experience
Web security is of utmost importance to me when I create, maintain, and fix websites.
Among the “website fixing” projects that I have completed in the past were website hack clean-ups and securing the websites from brute-force attacks and other malicious attempts.
Request a Quote
As you browse through the list, feel free to check the boxes of items you’d like to learn more about. I will respond to you within 48 hours, so we can get you started.
Website, Web security, and SEO-Related Blog Posts
When you have an ecommerce site that you run out of WooCommerce, you may be looking at your sales statistics every month asking yourself “so, that’s great, but how can I push the needle?” The thing is, your sales data won’t tell you. It can’t. Your sales data simply doesn’t know what channels were driving...
Whether your goal is to check the effectiveness of your SEO efforts or whether you’re simply curious who is linking to your page, there are many tools that allows you to check these backlinks. What is a Backlink Before we explore which tools allow you to check for backlinks, I’d first like to clarify…
Search engine spiders will crawl your entire website to index your content. Most of the time, that's what you'd want. Sometimes, however, you may want to block search engines from indexing a particular page or post on your WordPress site. As you might have already discovered, when you create new content in WordPress, there is...
Before diving in to explore how to use Google AdWords to help you with your SEO project, let's first clarify that Google AdWords itself is not an SEO tool and does not directly influence search engine rankings. Now that this often voiced misconception is out of the way, let's explore how Google AdWords can help...
SEO is not a set-it-and-forget-it approach, neither should it be considered a short-term project. It's a continuous effort and long-term strategy to rank well with your website. In this post, I will explore some simple steps that you can follow whenever you create a new webpage or a new blog post, to give it your...
SEO is ever-evolving. RankBrain (Google’s machine learning technology) never sleeps, providing Google’s Hummingbird algorithm with ever fresh insights for optimization ideas. Information fast becomes outdated. As a result, I wanted to take some time today to update you on the advancements in search engine optimization, that has happened since the first “200 Ranking Factors” blogs…
Last week I've provided some ways for WordPress beginners to secure their site. If you count yourself to the pro users, join me in exploring more advanced WordPress security options. It goes without saying that before you attempt to edit the files mentioned below, you should always backup your site. The backup will act as your safety net. If something goes wrong,...
One thing that I often come across when working with a new client on their WordPress website is just how few security measurements are implemented. It is puzzling and scary at the same time. Why? Because around 25% of all websites run on WordPress and there are now over 51,000 plugins in the WordPress database. This makes it one...